Graphic Design

Digital Marketing | Email-Marketing | Website Design | Print

Graphic design works below cover brand design and development, campaign graphics, and some illustration.

After two months working with a creative agency to design a new company brand, we were not satisfied with the solutions provided so I submitted my concepts and they were well received. The design is in the process of being approved by the parent company, Sakata INX. Click image.

Logo Redesign

Icons - Rebranding

Icons developed for the new website - New website color coding system and industry/category specific.

Challenge. Show category color, but keep it light and minimalistic and not overbearing with color. There were numerous versions before choosing this.

The "cards" are animated on hover. The color lines expands and slides down covering the card and contents are reversed or swapped. Click image.

Brand Development - Product

Brand Development and Promotions

Production file for the sample

Finished samples for trade shows

Brand logo created for the product

Full promo graphic

Production Mockups

Printer Space is a company blog published twice a month providing advice on a wide assortment of topics. Articles range from Color Management, Digital Printing, Innovation, Productivity, Shelf Appeal, and issues pertaining to Sustainability and Compliance.

I was tasked with designing and developing the blog. An external team of developers built out and launched Printer Space in February 2022.

Company blog

Icons - Navigation System

Icons updated and created for a navigational system referred to as subfooters. This is not a UI set, but a larger more illustrative and branded style that is company and industry specific. Click image.

Logo designs I created for some of the INX featured products. These products are our promoted products and a full brand package is created for them: GTM strategy, launch campaign, emails, ads, video, press releases, etc. Click image.

INX Product Logos

Logo designs from early 2000's to present.

Role: Graphic Designer working freelance, spec work, and contract design work. Click image.

Brand Logo Designs

Annual Contest for can designers and metal decorators

Banner for web and ads

Ad for Industry promos

Shooting, cutting, retouching

Promo - Swatches used in the can design from the Color Catalog

Contest seal design

Social Media graphic

Trophy mockup

ANNUAL EVENT CAMPAIGN

DIGITAL DESIGN

This section highlights Canva work and Figma, however digital work is displayed throughout the website pages.

To note: The brand is fictitious. I am not affiliated with any products or images. The images and copy are mostly free stock, personal, and AI generated.

The project is for a purchase flow and campaign landing pages for a product release. The mobile prototype is in progress.

Ryker Headphones - Figma Case Study
Canva Presentation

A Canva case study for Butterfly Thrift Store. Brand development, AI generated images, Canva video short promoting an event.

Video Short – Promo

Canva Presentation

Misc. Stuff

Client and personal work

Susan Moulton